TEDx
TEDx · Human-Centric Retail
The Digital Age of Sales — Where Does the Human Go?
A concise talk on the relationship between technology, sales and people — and what retail must not lose as it becomes more digital.
Watch the talk (Croatian)Insights & Media
Insights, interviews and media appearances.
A curated selection of content on the future of retail, customer behaviour, strategy, experience and people.
Featured conversation
Physical Stores — Past or Future?
A conversation about the future of physical retail, assortment, retail concepts, online and offline shopping, learning, trends and innovation. The longer format creates space for concrete examples and a broader view of the industry.
Watch the conversation (Croatian)Selected content
Choose the topic or format that interests you.
RETHINK Retail
Recognition
Recognised among the world’s leading retail experts for two consecutive years
Continued international recognition reflecting the global relevance of the work and insights.
Read more (Croatian)Lider
Interview · Retail Strategy
Why Local Retail Rarely Dares to Innovate
A conversation about formats, assortment, employees, omnichannel and the risk of responding too late to market change.
Read the interview (Croatian)
Global Retail · NRF
NRF 2025 Retail Store Tours
An in-depth journey through retail transformation, new formats, technology and the real role of people in the future of retail.
Read the article (Croatian)Progressive
Global Retail · EuroShop
EuroShop 2026: The Focus Returns to the Store
Why technology is again being viewed as a tool that supports the store, customer experience and the quality of physical space.
Read the article (Croatian)Progressive
Human-Centric Retail
People Before Technology
Lessons from Retail’s Big Show on AI, leadership and the people who remain at the centre of retail’s future.
Read the article (Croatian)Progressive
Retail Experience
Why Do People Applaud Brisket at a Petrol Station?
How destination, ritual, atmosphere and human experience can turn an ordinary transaction into a reason to visit.
Read the article (Croatian)Progressive
Retail Strategy
Assortment Optimisation: Less Is More
On SKUs, choice, customer behaviour and the need for assortment to be a business decision rather than the result of historical accumulation.
Read the article (Croatian)HRT
TV · Consumer Behaviour
Online Shopping Is Growing in Croatia, but Still Trails Europe
Expert commentary on trust, customer habits, cash on delivery and the role of the physical experience in shopping.
Watch the segment (Croatian)HRT
TV · Market Change
New European Tariffs on Small Parcels
Commentary on platforms, impulse buying, product safety and changes in consumer behaviour.
Watch the segment (Croatian)Women in Adria
Interview · Retail Trends
Retail Trends and What the Local Market Can Learn
A conversation about physical retail, prices, AI and the ability of experts from smaller markets to be globally relevant.
Read the interview (Croatian)Slobodna Dalmacija
Consumer Behaviour
The Effect That Makes Us Spend Beyond Our Means
On urgency, seasonal discounts and the psychological mechanisms that shape purchase decisions.
Read the article (Croatian)Content pillars
Four themes connecting my work and content.
Global retail insights
NRF, EuroShop, RICE, store tours, international concepts and the question of their real applicability.
Retail strategy and transformation
Formats, assortment, customer experience, store networks and the decisions shaping the future of physical retail.
Human-centric retail
Customers, employees, leadership and the business system that must make a strong experience possible.
Customer behaviour
Habits, trust, emotions, promotions, online shopping and the psychology of decisions shaping the market.
Recognition
Recognised among the world’s leading retail experts for two consecutive years.
The second consecutive recognition reflects continuity of work and an active presence in the global retail conversation.
More about the recognition (Croatian)
For the media
Topics for expert commentary and media appearances.
I am available for expert commentary on market change, customers, retail trends, sales, physical and online retail, and customer experience.
Retail
The future of physical retail
Formats, innovation, trends, technology and changing customer expectations.
Customers
Consumer behaviour
Online shopping, promotions, impulse, trust, experience and purchase decisions.
People
Employees and leadership
Service, sales culture, frontline leadership and organisational responsibility for customer experience.
Market
Market change and regulation
New platforms, international competition, tariffs, prices and their impact on the local market.
In the media, I explain complex retail topics clearly and connect them with real life.
The goal is to help the audience understand what change means for customers, employees and companies.
That is why I select content that best demonstrates how I think and where my expertise creates the greatest value.
Media and content enquiries
Looking for expert commentary, an interview or a panellist?
Please include the media outlet or event, topic, format, deadline and basic context in your message.
Send a media enquiry