Retail Strategy & Transformation
Development of retail concepts, formats, store networks and customer experience.
Explore this areaRetail expert · Strategic advisor · Keynote speaker
I connect retail strategy, physical stores, people and customer experience.
I help companies develop stronger retail concepts, make clearer decisions and turn strategy into change that works in practice.
20+ years of experience · 4,000+ business training sessions · 100+ stores analysed and reorganised
International recognition
Recognised among the world’s leading retail experts for two consecutive years.
Being named to RETHINK Retail’s global list reflects a body of work that connects international insight, market understanding and real projects with companies and boards.
More about AnaAreas of work
From a strategic question to a clear, workable solution.
Executive Advisory
An independent expert perspective for boards and senior leaders facing important decisions.
Start a conversationKeynote Speaking
Keynotes that connect global trends with real business challenges.
Explore keynote topicsCustomer experience is not only what an employee does in front of a customer. It is the outcome of the entire business system.
Customer
Looks for simplicity, relevance, trust and an experience worth their time.
Employee
Needs knowledge, clear standards, strong leadership and the conditions to do good work.
Business system
Must connect strategy, processes and goals in a model that works for both the customer and the company.
Projects and impact
Projects that delivered tangible change.
Retail transformation
Grocery store reorganisation
A new store layout, assortment optimisation and a simpler customer journey. Following implementation, the stores recorded double-digit revenue growth.
Retail network assessment
Retail strategy and format portfolio
Defining the role of different formats, development priorities, KPIs and a clear direction for future growth.
Customer experience
Sales standard for a large retail network
A simple service and active recommendation standard designed for a high volume of short customer interactions.
Organisation development
Multi-year leadership development
Modular programmes connecting leadership, sales, customer experience and day-to-day team management.
TEDx Talk
The Digital Age of Sales — Where Does the Human Go?
Technology is changing sales, but people still create trust and experience. That relationship remains one of the central themes of my work.
Watch the TEDx talk (Croatian)Selected insights
Global insight and the themes shaping retail.
Global Retail
People Before Technology
Lessons from Retail’s Big Show on AI, leadership and the people who remain at the centre of retail’s future.
Read the article (Croatian)Retail Strategy
Why Local Retail Rarely Dares to Innovate
A conversation about formats, assortment, employees and the risk of reacting too late to market change.
Read the interview (Croatian)Retail Experience
Why Do People Applaud Brisket at a Petrol Station?
How destination, ritual, atmosphere and human experience can turn an ordinary transaction into a reason to visit.
Read the article (Croatian)
HRTRTLLidertportalProgressiveJa TRGOVACWomen in Adria
CIRCLED
People and organisation development
When strategy requires people development.
CIRCLED is the delivery platform for business training, sales and leadership academies, and structured development programmes for companies and teams.
Visit CIRCLEDContact
Let’s discuss your next retail challenge.
Advisory, a retail project, a keynote or a media request all begin with a focused conversation about the situation and the result you want to achieve.
Contact Ana