The format is no longer relevant enough
The store no longer fits customer expectations, the brand position or the economics of the location, yet it is unclear what should be retained, changed or removed.
Retail Strategy & Advisory
Retail challenges rarely originate in the store alone.
I help boards and senior leaders connect market shifts, customers, retail formats, people and operations into clear decisions and practical directions for growth.
Business challenges
The right solution begins with a clear understanding of the problem.
When a solution is selected too early, companies can invest in design, technology or training without a clear effect. My work begins with understanding the whole business picture.
The customer experience is inconsistent
The brand promises one thing, the processes enable another, and the actual experience depends on the location, shift or individual employee.
The board needs an independent perspective
There are conflicting internal views, a large amount of data and limited time. A clear external perspective is needed.
The store network does not operate as one system
Locations, formats and service levels differ, and the company lacks a clear view of where value, risk and development opportunities are being created.
The strategy is not visible in execution
The direction is defined, but people and processes are not sufficiently aligned for the change to take hold.
The company needs to decide which trends are relevant
New formats and technologies can be inspiring, but their relevance and feasibility must be assessed in the company’s own context.
Areas of advisory
Four areas of strategic advisory.
01 · Retail Strategy & Transformation
Retail strategy and transformation
For companies that need to redefine the value of the physical store, develop a new concept or adapt a format to market change.
- assessment of the current format and market context
- development of concept directions
- benchmarking against relevant international examples
- definition of transformation priorities and phases
02 · Executive Advisory
Executive advisory
For decisions that require market, customer, operations, people and long-term direction to be considered together.
- advisory sessions and strategic decision testing
- independent assessment of the business situation
- support in defining the critical questions
- facilitation of strategic discussion and decision-making
03 · Retail Network Assessment
Retail network assessment
For companies that need a reliable view of the network, formats, service and competition before making a decision or investment.
- structured store visits
- observation of customer experience and execution
- comparison of locations, formats and markets
- recommendations grounded in field evidence
04 · Strategic Workshops
Strategic workshops
For companies that need more than another meeting — a process that turns different perspectives into a shared direction.
- future of retail formats and networks
- customer experience strategy
- transformation priorities
- alignment of the board, directors and key managers
How I work
A clear process from the first question to the decision.
01
Understand the context
Business objectives, available data, previous decisions, constraints and the company’s real level of ambition.
02
See the reality
Field insight, stores, customers, employees, processes, market dynamics and the competitive context.
03
Connect the evidence
Identify causes, patterns, strategic risks and opportunities that remain hidden when each data point is viewed in isolation.
04
Define an executable direction
Recommendations, concepts, priorities, phases and decisions that fit the market and the organisation’s actual capabilities.
Engagement outcomes
What the client receives.
The scope is shaped around the decision that must be made and the change the company wants to initiate.
Strategic assessmentA clear view of the problem, its causes, risks and the areas of greatest business value.
Concept directionDefinition of the future retail format, the customer value proposition and the key experience elements.
Transformation roadmapPriorities, phases, responsibilities and implementation logic without creating an unrealistic wish list.
Executive recommendationA board-level recommendation that connects the decision with field evidence and the business context.
Strategic workshopA structured discussion that aligns key stakeholders around the direction and next steps.
Implementation supportAdvisory support when the concept must be translated into processes, standards and people development.
Ways of working
From one focused advisory session to a multi-phase transformation project.
Focused advisory session
Focused work with a board or senior leader on a specific strategic question or decision.
Best for: a clearly defined question that requires an external perspective.
Diagnosis and assessment
Data analysis, interviews, field visits and structured recommendations.
Best for: decisions that require evidence of the current reality.
Transformation project
A multi-phase project that may include research, concept development, a pilot and implementation support.
Best for: a new format or a significant change to the retail model.
An effective recommendation must be ambitious and executable.
The value of a recommendation lies in whether it can work in a real store, with the existing people, processes, resources and customers.
The goal is to identify a direction that creates new value and that the organisation can deliver.
First step
Let’s discuss the decision you need to make.
You do not need to know in advance whether you need an assessment, a workshop, a new concept or a longer project. We first need to understand the situation and the decision in front of you.
Contact Ana