Keynote Speaking

A strong keynote leaves the audience with an idea they remember and can use.

My keynotes connect global retail trends with real business challenges. The audience gains a clearer view of what is changing and what it means for their work.

Ana Brajković delivering her TEDxZagreb talk
Trends attract attention. A relevant story gives them business meaning.

The best business talks do more than list trends. They help the audience understand why something is happening, where the opportunity or risk lies and what they should begin to see differently.

Every keynote is tailored to the industry, the audience and the purpose of the event. I connect global examples with local context and real business decisions.

Keynote topics

Topics on the future of retail and the people shaping it.

Each topic can be delivered as a keynote, a shorter inspirational talk or a deeper executive presentation.

01 · Signature Topic

Human-Centric Retail

How to connect the customer, the employee and the business system. Customer experience is not an isolated initiative; it is the outcome of decisions made across the organisation.

Best for: retail conferences, leadership events and internal strategy events.
02 · Physical Retail

The Future of Physical Retail

Physical retail is not disappearing, but product availability is no longer enough. What can attract, engage and bring customers back to the store?

Best for: retail summits, shopping centres, franchise networks and companies developing new formats.
03 · Customer Experience

Customer Experience Is a Business System

The customer experiences the result of decisions made long before entering the store. This keynote connects the brand promise, processes, leadership and employees.

Best for: boards, CX teams, sales organisations and company conferences.
04 · People & Technology

Why Great Retail Still Starts With People

Technology can accelerate processes and personalise the offer, but it cannot create trust on its own. How can companies use technology without losing the human element?

Best for: digital, HR, leadership and innovation events.
05 · Global Trends

Retail Trends That Matter

Not every trend is equally important or applicable. This keynote identifies the changes that genuinely affect formats, customers, assortment and the way retail organisations are led.

Best for: executive events, annual conferences and strategic gatherings.
06 · Leadership

Leadership on the Retail Frontline

Customers do not see the company strategy, but they do see the behaviour of managers and employees. How do leaders create the standards and culture customers experience every day?

Best for: leadership conferences, management meetings and internal academies.
Event formats

A format tailored to the audience and the purpose of the event.

Conferences and summits

A clear big idea, strong examples and a message that connects different parts of the audience.

Internal company events

A keynote connected to the company’s strategic direction, transformation or the topic it wants to advance.

Leadership and executive sessions

Deeper strategic content that encourages discussion and can continue as a workshop or advisory session.

Panels, media and moderated conversations

Expert contribution, a clear point of view and the ability to connect a broader topic with a real retail context.

Tailoring the content

Every keynote is tailored to the audience.

The core expertise remains the same, while the examples, depth and final message are tailored to the audience and the event objective.

Audience

Who is in the room?

Boards, managers, sales teams, different industries and a broader business audience require different levels of context and specificity.

Objective

What should the event initiate?

Inspiration, strategic understanding, a change in perspective, a shared language or the starting point for a concrete business initiative.

Context

What is happening in the industry and the company?

Relevant trends and examples are selected according to the market, category and the challenge the audience is actually facing.

Format

How much space do we have for the story?

From a shorter keynote to a deeper executive session, a moderated conversation or a combination of keynote and workshop.

TEDxZagreb stage and audience during Ana Brajković’s talk
Photo: Mirna Bartolić / TEDxZagreb
TEDx Talk

The Digital Age of Sales — Where Does the Human Go?

As sales becomes more digital, it is important not to lose sight of the people who buy, work and create the experience. Technology is not only a question of efficiency, but also of trust and relationships.

Why Ana

Experience from real projects makes the content relevant.

Strategic depth

Work with boards and retail organisations

The topics are not based only on tracking trends, but on work with real business decisions, formats, networks and transformations.

Field relevance

100+ stores analysed and reorganised

Experience observing customers, employees, processes and formats connects big ideas with what actually happens in the store.

Audience experience

4,000+ business training sessions

Years of working with diverse audiences have developed the ability to keep complex topics clear, engaging and practical.

Materials for organisers

Organisers receive all the materials they need.

Biographies, professional photographs, topic descriptions and selected videos are available in one place.

Short biographyFor the programme, website and moderator introduction.
Long professional biographyFor media, conference profiles and partnerships.
Professional photographsSelected portraits and stage photographs.
Keynote topicsTitles, descriptions and recommended audiences.
VideosTEDx, interviews and selected appearances.
Areas of expertiseFor media requests, panels and moderated conversations.
Engagement process

A simple process and thorough preparation.

01

Brief conversation

Understanding the event, audience, objective, format, language and the topic you want to explore.

02

Topic and approach proposal

Selecting or adapting the keynote topic and defining the core message and required context.

03

Preparation and delivery

Final content preparation, technical coordination and a delivery tailored to the actual audience and event objective.

Keynote enquiry

Looking for a keynote speaker with a relevant retail perspective?

Send the basic information about the event, audience, topic, date and location. Together we will identify the most effective format.

Send a keynote enquiry